Our Expertise > Key Services

Commercial

Our Intellectual Property and Commercial team includes specialist practitioners who advise clients on a broad range of contentious and non-contentious intellectual property matters.

Our work for clients in the sports sector includes advice on the following:

  • Brand strategy and protection, including trade mark and domain name clearance and trade mark co-existence agreements
  • Merchandising and product endorsement agreements
  • Website content and Internet-related issues
  • Creation, ownership and exploitation of intellectual property rights
  • Image rights and rights of privacy
  • Confidentiality agreements and breaches of confidence
  • Acquisition and disposal of intellectual property rights
  • Risk management, litigation and dispute resolution.

We also assist our sports business clients on a wide variety of commercial agreements and in complying with the myriad of regulations which impact on their day-to-day businesses, whether of general application or specific to the sports business sector. Our range of work includes:

  • Sponsorship agreements (including naming rights and pouring rights agreements)
  • Staging and event management agreements
  • Broadcasting and production agreements
  • Seat debenture terms and conditions
  • Ticket distribution and agency agreements
  • Facilities management, outsourcing and sub-contracting arrangements including outsourcing of catering services, IT and business processes
  • Consultancy arrangements including appointments of sponsorship marketing agencies
  • Standard terms and conditions of business including website terms and conditions and e-commerce advice
  • Advertising issues including copy clearance (television, print and online)
  • Sales promotions including prize draws and competitions
  • Constitutional issues and sporting rules and regulations.